The Dayton's Project

A 1.1M SF historic renovation in downtown Minneapolis

Fast Facts

  • 1,100,000 SF
  • Client: 601W Companies
  • Architect/Design Team: Gensler

Features

  • Full building remodel
Rooftop view of a construction crane beside a weathered brick wall with faded "Dayton's" signage.

Project Goal

Reactivate a beloved landmark for a new era without losing what made it matter in the first place

Few buildings hold as much meaning in Minneapolis as Dayton's. For more than a century, the department store anchored the heart of downtown and lived in the memories of generations of Minnesotans.

Completed between 2017 and 2021, the $386M transformation reimagined the building as a vibrant mixed-use destination. Modern office floors, dining, and retail now draw people in from Nicollet Mall and the skyway, giving downtown a reason to gather again.

Cozy lounge with a gas fireplace, leather armchairs, and floor-to-ceiling windows overlooking the city skyline.
Gym area with leather pommel horses, hanging punching bag, and a mustard-yellow mesh wall with a vintage photo graphic.
Wood-paneled coworking lounge with tufted leather chairs, patterned rugs, and people working at a long communal table.

Working Across Multiple Eras of Construction

Some buildings hand you one puzzle; this one handed us 14

The Dayton's building had grown across 14 distinct eras of construction, each with its own structure, materials, and quirks. As the largest historic tax credit project in Minnesota, the work also had to satisfy strict preservation requirements at every turn.

Alongside Gensler and the development team, we modernized the building from the inside out, adding new mechanical, electrical, and security systems and upgrading vertical transportation without erasing what made it worth saving.

Two construction workers in hard hats and safety vests survey an under-construction interior with exposed columns and beams.
Workers in safety vests walk down a rust-colored construction staircase inside an unfinished building.
Lobby with black mesh ceiling, dark columns, and a curved white reception desk beneath a "Dayton's" mosaic wall mural.

Reconnecting a Building to the City

With roughly 20,000 people passing through each day, the building had to welcome everyone

A grand interconnecting staircase now links floors once isolated from one another, weaving street level and skyway into one connected experience. Opening up those spaces within a historic structure took careful coordination—but the result is a building that feels as open as the city around it.

Grand black-and-white staircase with patterned metal railings beneath ornate white columns in a renovated historic building.

Building Through Uncertainty

Every long project meets a moment it never saw coming

For The Dayton's Project, that moment expanded into a global pandemic. Construction carried on through COVID-19, adapting to shifting conditions while holding the line on quality and intent. The result is a building ready for how people work, dine, and gather today.

Rooftop terrace with wood decking, blue lounge chairs, and sofas surrounded by downtown high-rises.

A landmark, reactivated

What was once a chapter in downtown's story is now a place with plenty of story left to tell

Today, The Dayton's Project offers modern office space, a destination food hall, a green rooftop terrace, and tenant amenities that make the building worth coming back to.

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